Bizarre Moments in Branding
I understand that if you have dreams of a small chain of maternity stores where motherhood is considered a blessing, not a burden, then it makes sense in a lot of dimensions to have a name positively associated with motherhood. It is even better to have a name that has been associated with motherhood for several millennia.
But I wonder if it makes much sense at all to pick as the name the Egyptian goddess Isis, well-known for becoming wife of her brother Osiris.
(Somehow, I don't think that Hera Maternity would be quite as popular, perhaps because more people know she was Zeus's sister, or simply perhaps she had quite the temper if you believe that sort of thing.)
Labels: Mythology, stupid corporate tricks
An Open Letter To Verizon
Dear Verizon Brain Trust:
Over the past 12 months, I have recieved at least 20 separate solitications in the mail for FIOS, your name for your high-speed internet service.
If I were interested at all, I might have responded to one of the first 19 offers you made, not counting the constant blurbs on my phone bill.
If this is what a Fortune 20 company uses to drum up business, then capitalism is in more trouble than even I imagined.
Labels: stupid advertising tricks, Verizon