There's a Sucker Born Every Minute
Who is the bigger sucker?
The fools who buy the books Kevin Trudeau touts on his infomercials? Or the advertising executives who sell him the time? Ladies and gentlemen, I present Mr. Peter Morton of the New England Sports Network.
Dear Mr. Morton:
As I write this, NESN is showing a Kevin Trudeau infomercial. Mr. Trudeau is peddling a book, which is noteworthy mostly because his 2004 settlement with the Federal Trade Commission bans him from selling almost anything. (The only thing he is allowed to sell is "informational publications.")
Frankly, I am appalled that NESN sees fit to allow this chronic scamster an outlet. Does NESN really need the money so badly? (The New York Times outlined Mr. Trudeau's colorful career in 2007, here.)
How desperate is your typical cable regional sports channel for tainted late-night advertising money? My guess is that it is not desperate enough to allow nudity on, but desperate enough to let a chronic fraud on.
Labels: Kevin Trudeau, NESN, stupid advertising tricks, stupid programming tricks