K Marx
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K Marx The Spot

We are living in a materialist world, and this is a materialist url!

02 June 2008

Gatorade Thinks You Don't Know Latin

The folks at Gatorade have been featuring sports heroes in a series of commercials for the sports drink, accompanied by part of the first song from Carmina Burana.

When the music you quote is moaning about the inevitability of Luck and Fate, it sort of detracts from the idea that a particular drink will help you overcome what those medieval drinkers were drinking about.

O Fortuna
velut luna
statu variabilis

O Fortune
like the moon
you are changable

Hac in hora
sine mora
corde pulsum tangite;
quod per sortem
sternit fortem
mecum omnes plangite!

[snip]

So at this hour
without delay
plucking the vibrating strings
since Fate
strikes down the string man
everyone weep with me!

Granted, this is hardly at the level of irony hit by Microsoft, which introduced a version of Internet Explorer on television with an excerpt from the Mozart Requiem wherein sinners were consigned to hell. (In particular, the Gatorade ad slices and dices the piece, often in mid-phrase.) But it still seems odd.

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Posted by Tim W at 6/02/2008 12:06:00 AM

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