K Marx
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K Marx The Spot

We are living in a materialist world, and this is a materialist url!

17 January 2008

Stupid Advertising Tricks

Sony wants you to believe that you need its wicked cool digital camera with 11-point autofocus and 5-frames-per-second capability to take great photographs. And to do so, Sony hacked a famous photograph to make it lousy.

When Charles Ebbets took his famous 1932 photograph of 11 men having lunch on a beam 69 floors above Rockefeller Center, he (a) did not use a Sony camera, (b) did not use a digital camera, (c) did not use autofocus, and (d) was not relying on a 5-frame-per-second gizmo on his camera. But when you work in advertising, even basic logical inferences are so very hard to come by.

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Posted by Tim W at 1/17/2008 03:32:00 PM

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