Great Moments in Advertising
Just when I thought that I was not part of a cohort that stores really wanted, I was proven wrong.
A local sporting goods chain has an advertisement on the backs of city buses that reads, "Hey, you on the bike. Need a tune-up?"
(For the record, no.)
Labels: advertisers, weirdness
What Did You Expect?
Atrios seems surprised that a news network owned by a big corporation would kowtow to other big corporations.
I think one of the most telling moments in Bill Moyers' Iraq/media show was this one.
WALTER ISAACSON: We'd put it on the air and by nature of a 24 hour TV network, it was replaying over and over again. So, you would get phone calls. You would get advertisers. You would get the Administration.
BILL MOYERS: You said pressure from advertisers?
WALTER ISAACSON: Not direct pressure from advertisers, but big people in corporations were calling up and saying, 'You're being anti-American here.'
So, "big people in corporations" get to call up CNN and tell them what they should be doing with their news coverage.
Why is comes as a surprise that capitalists would worry about the bottom line—and, by the logic that has run the stock market for years, about the stock price and therefore the value of their stock options—before they worried about the quality of a news operation should surprise no one at all.
Labels: advertisers, Atrios, capitalism, CNN, Walter Isaacson